Major Gifts and Strategic Prospect Engagement

major_gift_and_startegic_engagementThe most successful fund development programs are those centred on a thriving major gifts program. And a thriving major gifts program is one where each action you take complements the other to create awareness, understanding, interest, involvement and commitment. The goal is to build lasting relationships, maximizing the potential of each prospective major gift donor.

That is what Strategic Prospect Engagement is all about.

Whether you are trying to build on an existing relationship or forge a new one, the care and attention you take in engaging a donor must have at its core a desire to understand the intersection of their interest and passion with your institutional priorities. Strategic Prospect Engagement is a thoughtful process that involves integrity, patience and discipline.

If your organization is looking to elevate an existing major gifts program or initiate a new one, RBR will work with your team, employing this proven approach and deliverable measureable results.